The 05:00 can · the blue hour
05:00 Nane & Misket LimonuMint & lime
Cold mint and lime, the least sweet of the five, for the hour when sweetness is the last thing you want.
05:00
The rain has stopped and the street is a mirror. The first bakery van goes by.
On duty at 05:00
Hasan, 38Baker · a simit oven in Tophane
The first trays come out at five. He has been up since two, and he will be asleep by nine.
Generated images, made with ChatGPT from our own drawings of the cans. The people are as invented as the company.
The dose
30 mg at 05:00. About 20.4 mg at 08:00.
Drunk at 05:00, it is in you within the hour — the peak is about 47 minutes in, 26.9 mg — and then it leaves at the pace your liver sets. By 08:00, when you are meant to be asleep, 20.4 mg is left: 1.0 glasses of çay.
30 mg is the rule's dose for this hour (29.4 mg) rounded to the nearest 10. At 12 mg/100 ml it is under the EU's 150 mg/l line — the only caffeinated can in the range that is.
| clock | mg in you | glasses of çay |
|---|---|---|
| 05:00 | 0.0 | 0.00 |
| 06:00 | 26.6 | 1.33 |
| 07:00 | 23.4 | 1.17 |
| 08:00 | 20.4 | 1.02 |
| 09:00 | 17.8 | 0.89 |
| 10:00 | 15.5 | 0.77 |
The label, unrolled
All 166 millimetres of it.
The hour is bare aluminium — no ink — which is why it flashes when the can turns. Round the shoulder runs a dial with this can's hour at the front. The side carries its own dose curve; the back carries the ingredients, the nutrition table and a barcode whose check digit is computed.
front
dose curve
for the ones on duty
back · ingredients
What is in it
Nane & Misket Limonu, water, and one active ingredient.
Karbonatlı su, konsantreden elma suyu (%10), misket limonu suyu (%5), nane ekstraktı, asitlik düzenleyici: sitrik asit, siyah çaydan kafein (120 mg/l), doğal aromalar, renklendirici: spirulina ve aspir konsantreleri.
Carbonated water, apple juice from concentrate (10 %), lime juice (5 %), mint extract, acid: citric acid, caffeine from black tea (120 mg/l), natural flavourings, colour: spirulina and safflower concentrates. No added sugar, no sweeteners.
| Nutrition | per 100 ml | per can, 250 ml |
|---|---|---|
| Energy | 20 kJ / 5 kcal | 51 kJ / 12 kcal |
| Fat | 0 g | 0 g |
| Carbohydrate | 1.2 g | 3.0 g |
| of which sugars | 1.1 g | 2.7 g |
| Protein | 0 g | 0 g |
| Salt | 0.01 g | 0.02 g |
| Caffeine | 12 mg | 30 mg |
Barcode · EAN-13
2 948170 050006
From the GS1 restricted range (20–29), so an invented product can never collide with a real one. The last digit is computed: the first twelve weighted 1, 3, 1, 3… sum to 84; 84 + 6 is a multiple of ten.